Topshop, a UK-based fashion retailer, has launched its first very own makeup range. The full collection comes in two parts and will be refreshed twice a season–a Core Collection of first-class beauty essentials as well as a capsule Trend Collection of directional hues.

With its first makeup range, Topshop says it has ensured its cosmetics encapsulate the Topshop spirit, by formulating it with a mixture of directional colors and seasonal collections. Topshop has teamed up with makeup artist Hannah Murray, renowned for her work on the catwalks in some of London’s most influential fashion houses, to help launch the new range. The two last collaborated when Murray worked on the AW10 Unique show, hosted by Topshop at London Fashion Week in February 2010.

To celebrate the launch, Topshop is partnering with TAAZ.com, to launch its new Online Makeover tool. The tool will allow customers to digitally “try on” a variety of preloaded photos–or upload their own photos–to see what product best suits them for the complete Topshop makeover.

Kate Walmsley, head of eCommerce for Topshop, comments: “We wanted our customers to be able to interact and play with Topshop Make Up online. The quality of the www.TAAZ.com virtual makeover tool and the ability to customize the experience to reflect the Topshop brand made them the perfect partner. It’s so much fun, it had all the girls at Topshop HQ instantly addicted!”

Topshop was established in 1964 and is part of Arcadia Group Ltd. Sir Philip Green became owner of Arcadia Group Ltd in 2002.